Location: Yanqi Lake, Beijing
Scale: Current area 21 km2
Client: Beijing Enterprises Group
Service:
The consulting project clarified the scope
of positioning and planning for the development of this area as well as
balancing the budget after thorough communication with the client.
The area was positioned as The World’s
Conference Venue, The World’s Yanqi Lake after benchmarking similar cases. To
catch the opportunities in international summits/conference venue industry and
tourism industry, the area was designed to be a multifunctional, high-profile
and environmentally friendly location for both global conferences and vacation.
According to that, four functional parts
were set: five-star hotel site, resorts in mountains, international conference
venue site and cultural and creative industry site. Other than that, five
operational models and three business models were offered to the client.
Full service
◎ integration of research, consultancy, management and marketing
◎ comprehensive consultancy covering regional development, old city
renovation, community construction, and project development
Tailored service
◎ focusing on customers’ requirements and market changes
◎ analyzing the cross-boundary market and market segmentation
◎ providing customers with strategic suggestions on enhancing real
estate value
Registration information
